Corporate Social responsibility Case Study

Environmentally-Conscious Business: Ricoh's Corporate Citizenship

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Abstract:
Ricoh Company Ltd., (Ricoh) the leading Tokyo-based manufacturer and supplier of office equipment is one of the most admired companies of the world, especially with regard to its Corporate Social Responsibility (CSR) initiatives. The company has embedded its environmental philosophy in its business operations to become more competitive, even in turbulent economic and market conditions. The kind of environmentalism followed by Ricoh is good not only for the ecology but also for the company's bottom line.

Pedagogical Objectives:

• To discuss CSR as a case for ethics and business
• To discuss Ricoh's corporate citizenship through environmental ethics
• To discuss Ricoh’s CSR model as a standard for the industry.

Keywords : Corporate Social Responsibility Case Study Ricoh Company Ltd (Ricoh), Corporate social responsibility (CSR), Corporate citizenship, Environmental consciousness, Spirit of 'Three Loves', Three P's balance, The Comet Circle, 2003 World Environment Centre (WEC), International Corporate Achievement, Environmental accounting, Zero-waste policy, Waste recycling, Gold medal for sustainable development, Environmental philosophy, Environmental ethics